The Most Comprehensive
Paid Advertising (PPC) Course
Learn to build, optimize, and manage successful campaigns for a diverse range of clients across lead generation, eCommerce, and app installs.
Master a wide range of advertising methods, including Search, Display, Social, Native, Programmatic, and more. All with a personalized, one-on-one guidance via Google Meet.
I'm Yuval
An experienced digital campaign manager who entered the field in 2018. Throughout my career, I’ve gained extensive experience working at four leading advertising agencies and a DSP company, managing a wide range of local and international campaigns across diverse industries.
For the first time in my career, I’m now offering one-on-one consulting sessions to share the professional knowledge and practical skills I’ve built over the years, helping newcomers break into the industry with hands-on expertise and master the ins and outs of paid advertising.
In Awareness and Reach Campaigns
Political campaigns, nonprofit organizations, and book promotion.
In App Install Campaigns
Sports betting, holistic wellness, sleep optimization, mobile gaming, and arbitrage projects.
In eCommerce
Beauty and fragrance stores, home products, residential and office furniture, event tickets, vacation rentals and hotels, airlines, and professional workshops.
In Lead Generation
Law firms, kids’ attractions, tax refunds, car leasing and financing, pregnancy tests, mental health services, fitness centers, professional instructors (yoga, Pilates, and dance), and several B2B campaigns.
My Personal Experience with Professional Courses
At the start of my career, I also took a course to learn the ins and outs of the profession. However, I found it lacking in the following areas:
- Twice-weekly sessions over four months, resulting in long periods of downtime between classes and a learning process that took longer than necessary.
- We never learned two critical skills that form the foundation of the profession: campaign optimization and conversion tracking.
- The course was taught in a large hybrid group, where many questions—some of which covered things I already understood—slowed down my individual learning progress.
- We didn’t have access to real advertising accounts and had to generate our own data.
- Despite learning alongside others, I didn’t build any meaningful personal or professional connections through the course.
- The course cost approximately £3,000, payable upfront.
Here, I hope to address these shortcomings for future students by offering…
- One-on-one training at whatever pace the student needs, fast or slow, until they achieve full knowledge, understanding, and practical proficiency.
- Sharing all my professional knowledge in a structured, coherent, and accessible way, tailored to every skill level.
- Working with real advertising accounts and data to gain valuable insights and learn how to implement meaningful solutions.
- Building a supportive, engaged community of my students focused on digital marketing as a whole, with a particular emphasis on paid advertising.
- Payment will be available on a per-session basis, with a total cost of approximately £1,750.
So, What Is PPC?
PPC (Pay-Per-Click), or paid advertising, involves purchasing ad placements and delivering our ads as advertisers across these placements to achieve business objectives—leads, conversions, sales, app installs, and more.
The profession combines an in-depth understanding of Data, Creative, and Target Audience.
PPC supports many business models, including dropshipping and affiliate marketing, and serves as a significant traffic source across the industry.
PPC campaigns run across a wide range of platforms, including Google, Bing, Amazon, Facebook, Twitter, TikTok, Outbrain, Taboola, and DSPs. Some platforms offer advertising placements across a wide variety of channels, while others are limited to a specific environment.
For example, one Demand-Side Platform (DSP) offers the ability to purchase media across a broad range of channels and has an exclusive agreement with Netflix. This agreement enables advertisers to run ads on Netflix exclusively through this platform, with advertising available only to audiences in specific countries.
Want to discover which DSP lets you advertise on Netflix?
About the Course
The course covers everything you need to know about paid advertising—not just theory, but practical skills you can put to work immediately.
We’ll start with an overview of the digital marketing landscape, then dive into the leading platforms: Google, Facebook, Instagram, and Native Ads. You’ll learn how to build effective campaigns, target the right audiences, and maximize results on a minimal budget.
We’ll work with Google Tag Manager to track conversions, explore specialized eCommerce strategies, and integrate automation tools that save you valuable time.
By the end of the course, you’ll be ready to tackle a wide range of advertising projects, from app install campaigns to complex B2B campaigns.
All of this is delivered in a friendly, approachable learning environment!
Who Is This Course For?
- Beginners looking for professional guidance and mentorship to maximize campaign performance for their clients.
- Business owners who want to manage their own campaigns and reduce advertising management costs.
- Entrepreneurs in fields such as affiliate marketing and dropshipping who want to maximize their business profitability.
- Anyone looking to transition into a high-demand field with a wide range of career opportunities.
Colleague Testimonials
Bar Asulin
I had the privilege of working with Yuval as my Senior Media Buyer at Digitouch. His expertise in digital advertising, strategic thinking, and ability to deliver outstanding results were truly impressive. Beyond his technical skills, Yuval was a supportive mentor, always approachable and willing to share his knowledge. He is a valuable asset to any team, and I’m grateful for the opportunity to have worked with him.
Gilad Ron
I highly recommend Yuval, who was an exceptional colleague to work with. He demonstrates outstanding teamwork, exceptional creativity, and innovative out-of-the-box thinking. Beyond his professional expertise, it was truly a pleasure to collaborate with him.
Hayn Goldshtein
Yuval worked in my team for the past 1.5 years. Yuval is a hard worker and fast learner.During his time in our company, Yuval had to learn new platforms and new media buying strategies. Yuval was able to do all of that in an independent way and in a reasonable time frame. I wish Yuval the best of luck and recommend him as an employee to any company and manager that are looking for a media buyer.
Maxim Roshior
On top of being a pleasant and likeable individual, for which i know him most, Yuval is an expert programmatic campaign manager, with exceptional capabilities on how to leverage the ML prediction i design.
Rami Rozen
Yuval is a highly skilled PPC and media buyer. During his time with Edge226, he was in charge of promoting the company’s in-house apps, and several high-profile campaigns across various media channels, including programmatic, in-app, and social platforms. He puts a keen eye on KPI and data-analysis to run effective and profit-driven campaigns. He’ll be an asset to any team he is with.
Ofir Haruzi
Yuval worked with me in the same team and we worked together on large projects in various fields, I can testify to Yuval that he works smart, creative, and most importantly knows how to give profitable results to his clients, definitely recommend
Vered Goldman Statlander
While working with Yuval at Splash, I got to know a professional, talented PPC manager, who’s been easy to get along with as a person. I highly recommend Yuval for high-end projects.
Stav Milo
Yuval is a professional campaign manager & Media buyer, he has a lot of knowledge and he is always happy to help others. During the time we worked together I felt that I can count on him with every question or task. He is always up for the challenge ✌🏼
Sveta Spozhnikov
In getting to know Yuval, I found a supportive, knowledgeable, and helpful teammate who is always there to give advice and share what he knows. Working with him is pleasant and enjoyable.
Sharon Muskona
Yuval is a hard worker who always strives to give the highest quality, professional service to the company’s clients. His rich knowledge and experience in the field guide him in providing creative and effective solutions and ideas, while maintaining an exemplary standard and a drive to keep improving and always give 100%. This was evident, since during the time he worked with us the clients loved him and were satisfied with his work. Beyond that, Yuval is a pleasant person with a sense of humor and sensitivity, who creates a good, relaxed, and fun atmosphere in the office.
Ido Hendel
I worked with Yuval on several projects I managed. Yuval is a dedicated, experienced PPC media buyer, and whenever I ran into a topic I wasn’t familiar with (I’m not from the field), he explained it professionally and in a clear, down-to-earth way. In short, a pleasure to work with.
Rivka Cohen
Wow wow, I want to recommend dear Yuval. I took a consultation with him on running campaigns, a powerhouse on all the paid advertising platforms, he gave me advice that improved my campaigns to a much higher level. It’s clear he knows the industry inside and out. Confident in the field and fun to work with. Worth every second and every shekel.
Eliran Shoval
I worked with Yuval on a large number of paid promotion projects. Super professional, responsible, and very knowledgeable in the field! Highly recommend.
Alex Chernovitz
Yuval is much more than just a campaign manager! As a business owner I was always looking for someone who wouldn’t just run ads but would truly understand the DNA of my business, and from the moment I started working with Yuval I understood I had come to the right place.
Yuval brings a rare combination of professionalism and strategic analytical ability, but his real added value is the personal attention. With him you don’t feel like just another client file; you have a full partner in the business. He lives the numbers, he cares about every lead, and he guides me hand in hand toward real growth. And the proof is in the results: In the last three months since Yuval came into the picture, my business has been on a consistent growth curve and making much more money! The campaigns are precise, the management is smart, and the results in the field are simply excellent. Thanks for everything, Yuval! Going full steam ahead.
Eyal Rahamim
As CEO of Digitouch and Yuval’s direct manager, I’m happy to recommend him warmly. Yuval successfully led digital campaigns in competitive arenas, in Israel and abroad, for e-commerce sites, with impressive results, while showing a high level of professionalism and deep command of the marketing platforms. Beyond that, he stands out for his personal and professional integrity and his excellent organizational skills.
Itiel Zino
What a great guy. So much knowledge, caring, and drive for success. Really recommended! Without a doubt, someone you can count on
Oren Lazar
I worked with Yuval on several projects in parallel. Yuval is one of the most professional PPC media people I’ve met, with years of experience. He solved every problem I ran into and worked thoroughly and quickly. It was a pleasure to work with him!
Mikhal Rahamim
I had the pleasure of working with Yuval on several projects, and I was always impressed by his professionalism and dedication. He successfully managed our customers’ campaigns, delivering great results and ensuring they were always satisfied. Beyond his technical skills, what truly stands out is his ability to take care of clients—he’s always there when they need him, offering guidance, support, and solutions with patience and professionalism. Yuval is not only a great team player but also someone you can rely on to go the extra mile. I highly recommend him!